When you’re a business owner, few things are as important as your website. It’s one of the most common ways that potential customers will find you in 2021. After all, 64% of Americans would prefer to purchase online. Plus, at one point or another, every American has found a new business online.
Moreover, a website is an incredibly cost-effective way to reach new customers. You can buy new billboards and book broadcast TV ads to get the word out about your product and service, but these avenues just won’t be as cost-effective as your website – since everyone is already online anyway!
Your site’s organic traffic is important because Internet users who find your site on search engine results pages are further along in the buying process than if they merely saw your ad on TV or from a highway. If you are searching “best restaurants in Dallas, TX” on Google, you’re much closer to making a purchasing decision than if you just saw an ad while catching up on your favorite sitcom!
However, while it is critical to drive new and qualified traffic to your website as a business, it’s easier said than done.
Google is constantly updating its algorithms and ranking factors, your geographic area has unique search trends to be aware of, and the best practices of web design are always shifting. So, how do you grow your site’s web traffic while still running the daily ins-and-outs of your business?
The marketing experts at JSL are here to run you through the best ways to take your website to the next level! Read on to learn how to increase your website traffic!
1. Improve Your Website’s Photos
This is probably the most rudimentary problem brands run into, but you’d be surprised by how many sites don’t incorporate visually appealing photos and videos. Moreover, you’d be surprised by how many sites utilize imagery, but the imagery is either unappealing or not branded with the company’s logo. Study after study has shown that users spend more time on sites that they find visually attractive and branded photography and videography is one of the best ways of making a site beautiful without a full new build or redesign.
This may be a seemingly ‘small’ problem, but that means it’s an easy problem to fix! Find the right type of photos and videos to strategically place on your site’s homepage and landing pages and watch your site users spend more time engaging with your website!
2. Up Your Promotion Game with Boosts, Ads, & More
Organic traffic is a term for the visits your website receives from users typing search terms into Google and other search engines. Essentially, your site’s users found you on a search engine results page and clicked to land on your site.
This is undoubtedly an important traffic stream for any website, but it’s not the only one you should consider as a business owner! Web traffic from other mediums is a great way to drive site traffic for any business!
- Local SEO: If users find your business listing on a map service like Google Maps or Bing Maps, promoting your website within your business information is a great way to drive users to your site! Increasing the visibility of your listing on map services is a phenomenal way to take your website’s traffic to the next level!
- Email Marketing: If you don’t know by now, it’s imperative for business owners to keep a log of customer email addresses for outreach. Automated email campaigns aren’t just a way to stay in touch with your former and current customers. If done correctly, they’re also a great way to drive traffic back to your website.
- Social Media: Social media is the perfect platform to share new blogs, new landing pages, and new product pages with your followers!
- Pay-per-Click Advertising: This is often an optional method for business owners, depending on their marketing budget. However, there’s no denying that pay-per-click advertising campaigns, like Google Ads and Facebook Ads, help increase the number of new site visitors a given site receives.
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3. Revaluate Your Content + SEO Strategy
If your site’s organic traffic is flat, it’s time to revaluate your content strategy. The simplest explanation for not being found in organic search is that your site does not rank well for the search terms users are typing into Google.
The best way to fix that is to research the keywords that users are searching for and then identify which are most relevant and profitable to your business. From there, you need to write content that incorporates these keywords, while still meeting the needs of the searcher!
After publishing new keyword-rich content, you’ll need to carefully keep tabs on how the new content is performing on Google’s search engine results pages. It can be a difficult process, but remember, most users find the answers they’re looking for on the first page of Google, which means this SEO work is immensely important to your internet marketing, your brand’s visibility, and your revenue!
4. Consider Mobile-First SEO
Websites aren’t static creations. They often need retooling and adjustments through website redesigns every couple of years. If it’s been a while since you’ve refreshed your website, your site might not be fully mobile-compatible.
That’s a problem, as over 50% of searches are done on mobile devices. This means the threat of a non-mobile-friendly website is twofold.
To begin, Google is prioritizing mobile-friendly sites in its ranking, as they want to give website users a clean and simple experience. If your site is not mobile-friendly, you’re probably not on the first page of Google.
However, you’re also probably failing to turn the site visitors you do receive into paying customers if your website is old and clunky! If Google Analytics is showing that most new site visitors to your site “bounce” away after 30 seconds (a high bounce rate), the issue is with the layout of your site itself and mobile-responsiveness may be a key element in this.
If you’re having this problem, it’s probably time to consider a website redesign or even a completely new website.
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5. Rewrite Old Website Content
Your site may be properly optimized for the search terms you want your business to be seen for, but it may just be slightly dated. The industry-specific content may be out of date, the search terms you wrote the content for may have evolved, and those old blogs just may not be getting the website traffic they did two or three years ago.
You don’t need to reinvent the wheel, however. You can take this old content and rewrite it to be in line with Google’s latest update, as well as sprinkle in any new and timely details about your industry, business, and geographic area as well! This will make the content more relevant to your readers and that’s a great way to get more Google hits! We’d recommend cross-promoting these rewritten pieces of web content on other mediums, like social media and email marketing, for the best results!
Grow Your Website Traffic with JSL Marketing & Web Design
Improve your photos.
Promote on social and through PPC.
Redesign or rebuild your website.
Perfect your SEO strategy.
Tweak your content…
These are all great ways to begin increasing the volume of your website traffic. However, it’s also imperative to work with a team of website design experts and SEO wizards who can guide you through the process – because the above can be a lot for someone who has a business to run and maybe doesn’t have a background in website or SEO.
Increasing overall website traffic is great, but it’s important to continuously track web traffic in a tool like Google Analytics. If your business is in Chicago, but the majority of your traffic is coming from outside of the Midwest, then some aspect of your organic search strategy needs tweaking.
You also might see an uptick in website traffic, but then see no correlating lift in conversions. This likely means that there’s some aspect of your site path where your users are leaving without purchasing.
And of course, there’s the legwork of keyword research to determine which search terms are best for your brand and should be implemented.