If you’re a business owner, it can be tough to determine if you need a website redesign. You probably have a website and know you need to do your best to keep your website current with the industry’s best web design practices. However, that is much easier said than done. If you’re running a small business, it can be difficult to find the time to find talent, keep costs down, and improve your customer relationships, let alone worry about your web design. So what are you to do?
Luckily, our web redesign team came together and put together the following list of quick questions you need to ask yourself about your current web design. Use this list to quickly determine what is and isn’t working with your current website and then prepare some solutions!
Read On To Learn More About Website Redesign
Is Your Website Mobile-Friendly?
This is the “low hanging fruit” of web design. Website users expect sites to be mobile-friendly, so you’re likely taking a huge performance penalty if your site does not load properly on mobile devices. If you’re on the fence about if you need a website redesign and your site does not load on mobile, you have your answer. It’s time for a redesign! Do it for your site’s mobile users!
What Keywords Does Your Website Rank For?
What keywords do you want to rank for? Which phrases are most likely to turn search engine users into loyal customers? Once you have that list of keywords, you can then compare it to the keywords your site is currently ranking for. If the list you want to rank for is substantially different than the ones your site ranks for, you might need to rethink your content strategy.
This is also the perfect time to analyze how your site is tagged and if you need to update your site’s SEO. If you likely will need to update most meta-descriptions and tags, then a web redesign project or even a new website might be in order.
How Old Is Your Site?
This rule of thumb isn’t foolproof. You might have a two-year-old site and still need a web design! However, if it’s been over three or four years, you almost certainly need to redesign your website. You’ve missed some extremely impactful Google updates in that time and your site just won’t perform well if it’s out of date.
Plus, your site will just look out of date to your site users if it’s been a while since you last redesigned it. This could really impact how your customers perceive you, especially if you’re in an industry where credibility and expertise are everything. (Think tax preparation, legal, or healthcare.) If it’s been three years or more since you last redesigned your website, then it’s time to redesign.
Is Your Website Branding & Logo Current?
Sometimes, the simplest reasons can be the most compelling! If you updated your logo and/or branding in the past and your website doesn’t reflect that branding, then you absolutely need to redesign your website! Your users are likely confused if they know your branding or logo from another medium like social media or email marketing and then don’t see that logo on your website. Avoid that confusion and make sure that your logo and branding are consistent across all mediums, including your website.
Is Your Website Generating Leads?
Sometimes, it’s easy to overanalyze the website in question and become lost in the granular details of the site. Don’t miss the forest for the trees and get sucked into every detail of your bounce rate, landing pages, user experience, and content strategy. Simply ask yourself if your website is producing leads!
This is a pretty easy way to determine if there’s room for improvement on the site. If your lead generation strategy needs help, then it might be time to redesign your website! Pay especially close attention to the quality of your leads. Your site might capture dozens of contact form submissions, but the majority could be from salespeople or bots. Take the time to evaluate if the site is generating qualified leads, not just a good quantity of leads, and then redesign your site accordingly if not!
Do Your Users Like Your Site?
Your site could rank well, be mobile-friendly, and generate great leads, but it’s still worth getting customer feedback on how they like their experience on the site. Taking customer feedback periodically is a great way to uncover hidden weaknesses within the site, problems that you might not have been aware of.
Take that feedback to determine which aspects of the site are working for your customers and which need improvement. You might discover that it’s relatively difficult to checkout from your eCommerce store or that your chatbot is actually more annoying to your customers than helpful. Hear it from your customers directly and come up with a plan to solve those annoyances!
Redesign Your Website With JSL Marketing & Web Design
Making the decision to redesign your website is a great first step. However, it’s by no means the last step. Redesigning your site will require expertise in SEO, digital marketing, and the current standards for web design. If you know you need to redesign your website, but don’t quite know how to go about it, reach out to JSL Marketing & Web Design!
Call Us At 855.458.2873 For Your FREE Website Consultation!
Our experts will sit down with you to really understand what makes your business tick. When we’re done with your consultation, we’ll leave with an understanding of…
- Your Brand’s Marketing Goals
- Your Optimum Conversion Rate
- Your Website’s Current Calls To Action
- Possible Value Propositions For Your Unique Products & Services
- Your Site’s UI Experience
If you’re ready to proceed with a full website redesign, know that you’re choosing the best. We’re here to support you and your brand. We won’t oversell, overpromise, or underdeliver. Our web redesign experts are here to help you find the solution that’s best for your unique situation!
“When it comes to working with JSL, I’d say the customer service is world-class. You won’t go wrong at all when you choose them.” – Ryan R.
“It has been easy to work with the JSL team. There has been true accountability and I’m very glad we chose them during our selection process. Thanks, JSL, for all of your hard work so far!” – Valerie L.
Let’s talk shop. We’re here to build you a gorgeous, properly branded, and revenue-generating site, the kind that will wow you and delight your customers! We promise never to oversell, underdeliver, or give you anything less than our best! Let’s get your next website redesign project started today!
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