You know by now that you need compelling web design to compete in the modern age. Customers are getting accustomed to amazing and stunning web design when they browse the web and businesses without effective web design are behind the 8 ball. That’s just a fact for any business looking to grow their online revenue in 2022.
However, the combination of web design and ecommerce strategy is one that is less well-known for small business owners. Believe it or not, the right pairing of web design and ecommerce is a winning move for small business owners that can make a marketing strategy more cost-effective, more impactful, and more streamlined. Your website’s design is one of the best ways to grow your online sales, but too few sites effectively meld their ecommerce store and web design together.
That’s a shame because getting your ecommerce web design right is one of the best ways to increase your revenue without inflating your marketing budget.
- 81% of customers research products online before purchasing.
- 80% of customers have purchased online within the past year.
- Ecommerce stores typically offer lower prices than brick-and-mortar stores, making it easier to grow revenue.
Our web designers put together the following blog on how to use web design and ecommerce symbiotically to help your marketing strategy!
Read On To Learn More About Ecommerce!
Prominently Display Your Branding
This is an easy one, but you’d be surprised at the number of ecommerce product pages that do not prominently and cleanly display the logo of the business in question. Incorporating branding on the product pages does a few things for your potential client.
- Matching Your Ecommerce Product Pages To Your Overall Brand Style Guide Keeps Your Shopper From Getting Confused And Leaving Your Website.
- Eye-Catching Colors and Images, Like Your Branding, Will Draw Your User Further Down The Page
- Your Logo Should Ideally Make Your User Excited About Your Product And Remind Them To Purchase. (I.E. A Mountain Bike Shop’s Logo Might Display An Evergreen Peak.)
Include Skimmable Content
There is a place for well-written long-form content in web design. Informative and educational content can be great resources for a user when they’re still learning about the product and service prior to committing to purchase.
However, product pages and landing pages are not the places for complexity. Pieces that require a few minutes to read are not a good call for ecommerce checkout pages. Your users are here to purchase and longer content will only delay that purchase and possibly even prevent it. To offset this, follow these tips:
- Use Bullet Points
- Split Up Your Longer Sections Of Content Into Smaller, Digestible Paragraphs
- Keep Your Content Focused Only On Promoting The Product Or Service In As Few Words As Possible
Put Yourself In The Shoes Of Your Website Visitor
You may have the best content and branding possible, but your ecommerce product pages might still be lacking.
If that’s the case, it’s likely that you need to go back to the drawing board and put yourself in the shoes of your site visitor to determine what isn’t working from their perspective.
Maybe the page in question isn’t loading properly. Maybe the checkout button isn’t working. Maybe the user is overwhelmed with different options and doesn’t know how to proceed.
Go back to the page in question and really think through how your user is experiencing the page and what you can do to improve their experience.
Prove You’re The Real Deal
If there is one web design element you want near your ecommerce products, it’s social proof!
The easiest way to do this is through the “star review” method pioneered by Google. However, one-off client testimonials are also a great way to prove that your product is a high-quality and reputable one. If your site visitors are looking at your product, they’re considering purchasing. Put them over the edge with a testimonial or review that shows you can delight your customers!
Make It Clear What You Want The User To Do
If you’re designing the ecommerce portion of a site or a checkout page, be sure that you don’t overcomplicate the page. The main goal of this page is to get a checkout, not to showcase a cool brand video or link to multiple different pages.
Keep it simple and direct in order to get your customers from dropping off the page before checking out.
- Reduce Pop-Ups
- Lead The User Down The Page With Bullet Points, Images, & Spacing
- Make Your Call-To-Action Bullet Large & Clear
Streamline Checkout
You’ve done it. Your customer has decided to buy and is about to begin the checkout process! As you near the finish line, be sure that your checkout process is simple and straightforward.
This isn’t the place for pop-ups, last-second deals, or asking for feedback on your new logo. These barriers to exit will only increase the number of clients who drop off before successfully completing an order. Determine what you need to collect for checkout and make it as easy as possible for the user to give you that information.
Other Ecommerce Suggestions
You’ve gotten your ecommerce web design down pat now. Congrats! However, your work isn’t quite done. There are a couple of other stratagems you can use to increase your online revenue that are entirely separate from web design.
If you really want to make the most of your ecommerce store, incorporate these tactics into your marketing strategy.
- Promote Your Ecommerce Store Via Paid Advertising: If a user is searching for a “squeaky red dog toy for medium-sized dog ” on Google, they are effectively signaling that they are looking to purchase in the very near future. Capitalize on this search intent with pay-per-click SEM ads to drive qualified leads to your ecommerce store by showing them a targeted ad as they search for products like yours.
- Alert Your Loyal Followers About New Releases With Social Media Marketing: Remember to promote new portfolio changes via social media marketing to your loyal social media followers. Your past customers, after all, are exponentially more likely to repurchase, so alerting past purchasers of new products or re-releases is a great way to drive more revenue.
- Use Email Marketing To Follow Up With Those Who Abandoned Their Carts: It’s impossible to get a 100% completion rate on checkout all the time. If you set up your ecommerce checkout process correctly, you can capture the email addresses of those who left with items still in their ecommerce cart. Some of these site visitors will have no intention of purchasing, but some perhaps did not intend to abandon their purchase! A targeted email blast, perhaps with a small discount, might be the push necessary to jog their memory and commit to the checkout. Use email marketing to drive this revenue stream with little additional cost.
- Don’t Forget The SEO: It can be easy to forget about search engine optimization when making a product page, but this is a big mistake. The keywords that users input into search engines to find products are critical and need to be found across the entirety of the page to make it easier for search engines to scan. Be sure to correctly tag the meta description to help search engines understand the product page and get your product in front of as many eyeballs as possible!
Revamp Your Ecommerce With JSL Marketing & Web Design
Are you ready for compelling and effective ecommerce web design? Turn to JSL Marketing & Web Design to get there. All of our web design projects are…
- Built On WordPress Templates
- Securely Hosted & Secured
- Plug-In Compatible
- Optimized For Search Engines
- Mobile-Responsive
Call us at +255 748 317 270 or Request a Quote for Web Design & Development, Digital Marketing and More
